DSC Nutrition
Formulating and manufacturing market-leading supplements rooted in PhD expertise, DSC’s operation has grown exponentially, now catering to the biggest European retailers.
This website needed to heighten their brand perception in line with their recent expansion. It was important to use a professional tone of voice, depicting them as industry experts with strong emphasis on their scientific knowledge. However, this had to be delicately balanced with their usual personal, friendly feel that they weren’t willing to lose as a family-founded business.
A snapshot of my work is shown below, however the full site can be found here.
This project involved a range of short-form copy (like the taglines, headings and summaries shown above), curated with the knowledge that many people exploring the website will be familiar with the nutritional supplement world. However, longer pieces of copy were required to give the audience a deeper insight at times; for example, when explaining a unique offering or giving a more intricate insight into the company’s story:
